Taking on freelance work alongside of my full-time job for over four years, in May 2022 I decided to become fully self-employed. I have worked with a diverse range of clients from orchestras to venues, festivals to promoters using the full mix of marketing.

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The National Children's Choir of Great Britain

Marketing Consultant (Jul 2024 - present)

Responsibilities include

- Managing marketing campaigns for CDs and concerts

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Opera Rara

Marketing Consultant (Feb 2024 - present)

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Responsibilities include

- Managing marketing campaigns for CDs and concerts

- Managing Opera Rara's monetised YouTube account

- Project managing the development of a new website for Opera Rara

 

NW Live Arts​​​

Marketing Manager (Apr 2022 - present)

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​Achievements

- Twitter followers up by 83% between 2022 and 2024
- Instagram followers up by 72% between 2022 and 2024
- Facebook followers up by 28% between 2022 and 2024

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Responsibilities include

- Managing all social media channels and generating content.

- Stewarding donors, assisting with writing funding bids and monitoring CAF.

- Designing marketing materials including flyers, posters, social media images and programmes.

- Managing the website and writing blogs.

- Writing copy and writing mailings using Mailerlite.

- Photography at workshops and rehearsals.

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Newbury Spring Festival

Marketing Manager, (Jan 2023 - Jun 2023; Dec 2023 - Jun 2024; Nov 2024 - present)

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Achievements

- Instagram followers up by 29% during 2023
- Facebook followers up by 16% during 2023
- Twitter followers up by 3.25% during 2023

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Responsibilities include

- Planning and delivering the marketing strategy for the Festival

- Designing flyers, posters and social media graphics

- Advertising the Festival to the local community

- Liaising with the box office

- Managing the website

- Responsibility for marketing budget

- Photography at events

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City Music Foundation

Communications & Events Manager (Oct 2022 - March 2024)

Social Media Manager (March 2024 - present)

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Achievements

- Facebook followers up by 24% in 2023
- Twitter followers up by 45% in 2023
- Instagram followers up by 99% in 2023
- LinkedIn followers up by 248% in 2023
- YouTube subscribers up by 9% in 2023

 

Responsibilities included

- Writing and sending newsletters using Mailchimp 

- Website management, generating content, updating CMF Artist pages, liaising with web developer

- Marketing CMF concerts and events through social media (Twitter, Facebook, Instagram, LinkedIn)​, print, listings.​​

- Planning and managing logistics for CMF events and on the ground support running the box office and laying out the venue.

- Design and arrange printing for all event programmes and other promotional material.​

- Managing ticket booking through CMF's e-commerce website.​

- Support for CMF Artists by liaising with CMF Artists and web designer over creation of new websites, supporting CMF Artists with social media when required.​

- Prepare marketing reports for board meetings and attending board meetings.

- Event photography.

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Newnham College, Cambridge

Communications Officer (Jan 2024 - Jul 2024)

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Achievements

- Extremely positive feedback on the content and design of the News from Newnham newsletter from recipients and from colleagues.
- Initiated a monthly digital book club feature, encouraging more alumnae engagement with the Roll and Development team.

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Responsibilities included

- An extensive redesign of the monthly alumnae newsletter, News from Newnham, making it more attractive and digestible. 
- Writing and sending News from Newnham, which goes out to over 7000 alumnae from a prestigious University of Cambridge College. 
- Recording and updating Raiser's Edge with alumnae news for the annual Roll Letter publication.
- Data cleaning on Raiser's Edge.
- Transfer of content from the old website to the new website, planning user journeys and designing pages. 
Achievements: - Extremely positive feedback on the content and design of the News from Newnham newsletter from recipients and from colleagues. - Initiated a monthly digital book club feature, encouraging more alumnae engagement with the Roll and Development team. Responsibilities: - An extensive redesign of the monthly alumnae newsletter, News from Newnham, making it more attractive and digestible. - Writing and sending News from Newnham, which goes out to over 7000 alumnae from a prestigious University of Cambridge College. - Recording and updating Raiser's Edge with alumnae news for the annual Roll Letter publication. - Data cleaning on Raiser's Edge. - Transfer of content from the old website to the new website, planning user journeys and designing pages. 
 

Saffron Hall

Marketing Consultant (Sep 2023 - Dec 2023)

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Responsibilities included

- Overseeing brochure production for the Spring 2024 season ensuring consistency and accuracy across many concert listings.

- Writing press release to announce Spring 2024 season.

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Cappella Newcastle

Marketing Consultant (Jul 2023 - Sep 2023)

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Responsibilities included

- Planning and delivering a recruitment strategy

- Delivering training on social media for choir members

- Auditing the choir's website and making suggestions for changes to copy

- Producing a set of brand guidelines

- Giving advice on marketing campaign planning

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Newnham College, Cambridge

Events Officer (May 2022 - Oct 2022)

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Achievements

- With the Deputy Development Director: managing the annual Telephone Campaign, which in 2022 raised over £180k (target c.£155k).

 

Responsibilities included

- Managing bookings to events using Eventbrite (free and paid-for).

- Communicating with Newnham’s alumnae via email and MailChimp.

- Marketing Newnham’s 150th anniversary festival and being a ‘Room Manager’ during the festival, which had over 2000 bookers.

- Maintaining and interrogating Newnham College’s database (The Raiser’s Edge) and running financial reports.

- Managing the annual Telephone Campaign (fundraising campaign) and liaising with contractors over this.

- Managing room bookings, accommodation, invitations, catering, entertainment, parking spaces, speakers and more in the complex College environment for events including Cambridge’s annual Alumni Festival and stewardship events for legacy donors.

- Working with the Roll & Development Office team on a £25 million fundraising campaign.

- Photography at events.

Further, smaller projects have included:

- Designing leaflets, invitations, brochures and programmes for Bath Festival Orchestra.

- Writing copy for Norfolk & Norwich Festival's brochures, classical strand.
- Writing copy for Cambridge Live's classical season brochure.
- Writing copy for Kings Lynn Festival.

- Writing press releases for National Youth Orchestra of Great Britain.

- Print distribution for Academy of Ancient Music.

- Writing blogs and designing graphics for Rebecca Yates London.

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Britten Sinfonia

Marketing Manager

Jul 2018 - May 2022

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Achievements included

- After less than two years at Britten Sinfonia I was promoted to Marketing Manager.

- Brought much of the orchestra's design and videography in-house.

- Directed, shot and edited many promotional films for example this

- Photograph I took of a performance of Holst's Savitri at the Barbican Centre featured in the classical music press including The Times

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As part of a team:

• Achieved over 100% of £166k sales target for 21-22

• Achieved over 125% of £200k sales targets (despite covid)

• Achieved over 120% of £250k sales targets

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As social media manager: 

• Facebook likes Oct 2016: 2700; May 2022: 5000

• Twitter followers: Oct 2016: 19k; May 2022: 23k

• #ComposersAsChristmasSongs trending on Twitter in December 2018

• YouTube subs: Oct 2016: 101; May 2022 269 / Total views Oct 2016: 72k; May 2022 94k

• Instagram: Oct 2017 0 followers; May 2022 3427 followers

 

Mailing list subscribers:

• Oct 2016: c1200

• May 2022: c4000

Responsibilities included

- Campaign planning and implementation for own-promotion concerts and other activities.

-Overseeing regular mailings and writing direct mail letters.

- Managing Britten Sinfonia’s input into the Student Pulse scheme in London.

- Managing the box office at Britten Sinfonia's concerts in Norwich and Cambridge.

- Liaising with the Concerts Department for pre-concert talk arrangements.

- Providing marketing support and advice to promoters working with Britten Sinfonia both in the UK and abroad.

- Management of all social media channels (Twitter, Instagram, Facebook and LinkedIn), planning and creating content, growing followers, keeping a consistent voice, following the zeitgeist.

- Developing and delivering a digital strategy with the Communications Director to ensure that Britten Sinfonia remains at the forefront of digital techniques and technologies.

- Working with the Britten Sinfonia team and players to generate content to be used on the website and social media.

- Filming and editing videos using professional cameras and iMovie/Final Cut Pro X.

- Managing the production of Britten Sinfonia's concert programmes from gathering information to the print stage, working with a designer to typeset them, latterly, producing all concert programmes myself.

- Producing all freesheet programmes using InDesign.

- Designing content such as gifs, website/social media graphics, posters, flyers, programme covers, and assets for advertising online using InDesign and Photoshop.

- Assisting with a major brand refresh project with the Communications Director, including an overhaul of design and a re-skin of the website.

- Photographing rehearsals and events.

- Planning, writing and sending press releases and maintaining Britten Sinfonia’s relationship with the local press.

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Lincolnshire International Chamber Music Festival

Trustee

Jan 2020 - Oct 2022

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I was invited to join the Board of Trustees after working closely with Lincolnshire International Chamber Music Festival in my role at Britten Sinfonia. As an executive board, as well as being a director of the company and trustee of the charity, I also play a key role in managing the day-to-day runnings of LICMF, mostly in the area of marketing. As well as marketing, other responsibilities include fundraising (individuals, trusts and foundations, crowdfunding), financial scrutiny, business planning and front of house duties at concerts.

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Virtual Festival (2020)

After the cancellation of the Summer Festival 2020 due to coronavirus, we ran a 6-day Virtual Summer Festival. I was responsible for the marketing strategy, which included planning the campaigns, growing our social media presence, setting up a YouTube for LICMF, delivering an email campaign, writing copy, and scheduling the videos for release on social media. I also edited all of the videos and worked closely with the Artistic Director to help her film introductions to each concert. Alongside the virtual events, I ran a very successful crowdfunding campaign to help us recover artist costs. Consequently, the whole event more than broke even.

 

Summer Festival 2021

I ran the marketing campaign and box office for a socially distanced Summer Festival, which saw over 500 tickets sold for 10 concerts across five days. Alongside this I was instrumental in a major overhaul of LICMF's individual giving schemes, which launched during the Festival and proved very popular.

 

September Festival 2022

I was responsible for planning and delivering the marketing strategy for LICMF's September Festival in 2022, as well as driving volunteer recruitment and Board recruitment. 

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Britten Sinfonia

Marketing Assistant

Oct 2016 - Jul 2018

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This was a creative and administrative role supporting the Marketing Director.

 

Achievements

- Successfully lobbying the senior management team for an Instagram account.
- Innovative marketing ideas, such as a Q&A with a fictional character for a children's concert series.
- After just one year I took on sole responsibility for marketing Britten Sinfonia's popular 'At Lunch' series at West Road Concert Hall (Cambridge), The Halls (Norwich) and Wigmore Hall (London).

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Responsibilities included

- Liaising with promoters, guest artists and agents.
- Maintaining online concert listings, organising direct mailings and carrying out leaflet/poster distribution.
- Assisting with the production of print publications including writing copy and proofreading.
- Keeping the archive updated.
- Using the database.
- Monitoring ticket sales.
- Attending concerts, setting up front of house, co-ordinating stewards, and organising VIP tickets.
- Updating and analysing the website.
- Managing Britten Sinfonia's student work experience scheme.

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Association of British Orchestras

Intern

Apr 2016 - Jul 2016

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The Association of British Orchestras is the UK's representative body for orchestras. My responsibilities included: receiving phone calls and visitors, administrative support, writing mailings using MailChimp, interrogation of the ABO's database, proofreading, website editing and event organisation.